FRONT FOOT AGENCY*
THE FFA*
WHAT THE FFA*?
Who are we?
Welcome to the Front Foot Agency, or, as we cheekily like to call it, "WHAT THE FFA*?”.
The FFA* was born from Brands wanting to access and activate authentically in youth lifestyle and beach culture.
Founded in 2010 by Brodie & Julie Carr.
We live the lifestyle
“To sell the lifestyle, you need to live the lifestyle”.
Our daily life at the FFA* revolves around the youth culture and beach lifestyle.
We are adventurers; we surf, skate, love music and mountains, fashion and travel.
We are cheeky rebels with our home in Europe’s surf and beach culture epicentre – Hossegor, France.
We live youth culture & beach lifestyle and love connecting brands to them.
About Brodie
Brodie cut his teeth in Sports Marketing and Administration at the Sydney Olympic Games and the Australian Olympic Committee before joining the World Surf League (WSL) as the Global CEO in 2005.
At the WSL, Brodie transformed the business into the hottest youth lifestyle media and entertainment entity on the planet.
Brodie is renowned for creating unique non-traditional brand strategies, partnerships and events. He has one of the best black books in the business with an impressive connection to athletes, brands and culture makers.
